College Sports Marketing News

The Home of Collegiate Athletics Marketing News

College sports is a business that requires increased revenue. But you can't grow revenue without modern, real world marketing.

Orbit maker’s $50 million campaign and push into e-commerce follow a pandemic slump that caused purchasing and chewing habits to unstick.

Aug 14, 20245 min read

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Orbit maker’s $50 million campaign and push into e-commerce follow a pandemic slump that caused purchasing and chewing habits to unstick.

Aug 14, 20245 min read

Outdoor marketing is evolving rapidly, driven by advancements in technology, changes in consumer behavior and innovative strategies.

Aug 14, 20245 min read

EA Sports College Football 25's return offers universities a powerful marketing opportunity to engage fans, and boost visibility.

Jul 15, 20242 min read

Conference realignment has become a pivotal strategy for schools aiming to enhance their brand visibility and financial stability.

Jul 12, 20242 min read

The offseason is often viewed as a time to regroup, but for college sports marketing, it presents an opportunity to maintain a fanbase.

Jul 10, 20242 min read