College Football 25: A Landmark Marketing Moment

In February EA Sports announced the revival of the College Football video game series that hadn’t seen a release since 2013 due to player licensing issues. Like Madden and the NFL the game allows for players to play as and control their favorite college football teams and its long awaited return is highly anticipated by avid sports gamers, casual players, and sports fans alike. The upcoming EA Sports College Football game presents a unique and powerful marketing opportunity for universities, especially in the NIL era. With the game's projected popularity, schools can reach new audiences and engage with fans in innovative ways.

The games incredibly popular “Dynasty” mode allows players to take over and rebuild programs from various schools, including smaller institutions that may not have widespread recognition. This feature encourages gamers to explore and connect with universities they might otherwise overlook. Universities should capitalize on this by promoting their inclusion in the game and engaging with the gaming community.

Marketing Strategies

1. Use Players to Market the Game: Feature athletes in promotional content related to the game. Share their in-game stats and accomplishments on social media to create buzz and encourage fans to try and outperform their favorite players.

2. Competitions and Challenges: Host competitions where fans and students compete to build the best program using your university in the game. Offer prizes and recognition for those who turn your team into a powerhouse.

3. Social Media Engagement: Actively engage with fans who are rebuilding your program in the game. Comment on their progress, offer tips, and celebrate their successes on your official social media channels.

4. Encourage Gameplay with Your School: Create campaigns encouraging gamers to choose your university. Highlight unique aspects of your campus, traditions, and athletic programs that make your school an attractive option in the game.

5. Cross-Promotional Opportunities: Collaborate with EA Sports for special features or content drops related to your university. This could include exclusive in-game gear, campus landmarks, or special events tied to your athletic calendar.

EA Sports College Football 25 is more than just another sports game; it's a significant marketing tool that universities should not overlook. Its long awaited arrival gives fans new ways to engage with their favorite schools, and schools they know nothing about. By leveraging the game's popularity, universities can boost their visibility, engage with new and existing fans, and enhance their overall brand presence in the competitive landscape of college sports.